Recycled jerseys at World Cup

In this year’s World Cup soccer tournament, Brazil, Portugal, and the Netherlands are all wearing new jerseys made by Nike. These jerseys are specially made from recycled plastic bottles found in landfills. This production is beneficial for the company as well because it actually takes 30% less energy to produce the recycled jerseys than to make the standard ones. Each jersey is made from eight recycled plastic bottles found in Thai
and Japanese landfills. Nike hopes that their new sustainable jerseys will be great for business, and they are probably right. Although there has been previous clothing made from the same recycled materials by other companies, using the World Cup to promote their latest product is ingenious.
For more information go to:

By Gillian Fisher, lenox unplugged summer intern

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s