In this year’s World Cup soccer tournament, Brazil, Portugal, and the Netherlands are all wearing new jerseys made by Nike. These jerseys are specially made from recycled plastic bottles found in landfills. This production is beneficial for the company as well because it actually takes 30% less energy to produce the recycled jerseys than to make the standard ones. Each jersey is made from eight recycled plastic bottles found in Thai
and Japanese landfills. Nike hopes that their new sustainable jerseys will be great for business, and they are probably right. Although there has been previous clothing made from the same recycled materials by other companies, using the World Cup to promote their latest product is ingenious.
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By Gillian Fisher, lenox unplugged summer intern